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Thursday, August 14, 2008

AFFILIATE PROGRAM & PPC

Wanna know what is the Affiliate?
You may have heard of webmasters who have turned their websites into "cash cows". You may also have heard these same people talk about the affiliate programs they've enlisted in, and how joining these affiliate programs was one of the best money-making decisions they'd ever made.
An Affiliate Program is a referral marketing strategy, which is often revenue sharing, whereby a merchant website increases it's traffic and/or sales by paying a commission to referring websites. The commission is normally paid after the referred site visitor makes an action, such as signing up or making a purchase on the merchant website.
How can you become an affiliate?
Visit a merchant or an affiliate network website and fill out the online appplication. Next, install the provided banner or text link onto your site and hook this up to the unique tracking link provided by the merchant.
The tracking link includes a unique identifying code that allows the merchant to correctly track the actions the referred customer makes on the merchant website.
The banner/text link represents a visual packaging of the merchant site. This is the equivalent of a merchant's storefront window in the affiliate's site. It also becomes the point of transfer from the affiliate site to the merchant site.
Pay per click
Pay per click (PPC) is an internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when user actually clicks on an advertisement to visit the advertisers' website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser's keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called a sponsored links or sponsored ads, and appear adjacent to or above the "natural" or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly change a fixed price for a click rather than use a bidding mechanism.

1 comment:

Anonymous said...

Would have backlinked if enabled.

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